Direct Primary Care
What Direct Primary Care Is
Direct primary care replaces insurance billing with a simple monthly membership, and that one change reshapes the whole relationship. Your visits are not shaped by what a payer will reimburse, and your physician is not spending half her week on paperwork instead of patients.
What the membership actually buys you is access. Come in as often as you need to, reach the office when something comes up, and be seen quickly rather than in three weeks. The experience lands close to what people expect from concierge medicine, at a cost that is considerably easier to live with.
For many individuals and families in Phoenix, direct primary care is a way to get back the kind of relationship with a doctor that used to be common. Your physician knows your history, remembers your last conversation, and has the time to think carefully about your care.
Direct primary care is not insurance, and many members keep a separate plan for hospital stays, specialists, and emergencies. The membership is built around the everyday primary care that keeps you well, from checkups and sick visits to ongoing management of chronic conditions, all within the integrative approach Dr. Forbes brings to her practice.
What Membership Includes
Membership means you can reach Dr. Forbes directly, book when you actually need to be seen, and have visits long enough to talk through what is going on. Your care plan is built around you rather than around a billing code.
Members also receive a discount of 20% off all stand-alone services, and 10% off laser therapies.
Visits can cover everything from annual checkups and acute concerns to ongoing support for conditions like high blood pressure, diabetes, or thyroid issues. Because Dr. Forbes also practices integrative medicine, your care can draw on traditional Chinese medicine, Ayurveda, or lifestyle medicine alongside conventional treatment when it makes sense for you.
Membership is open to patients of all ages. If you are unsure whether it is the right fit, the office is happy to talk through how it works and what it would look like for you or your family.
Membership removes the barriers that usually sit between you and your doctor.
